OUGD402 - Nest Submission

Nest Submission

The Nest Magazine submission theme was focus.

I interpreted this brief in a scientific way. I looked at lenses and how rays of light converge at a single point, I also looked at the eye and how it functions and focused. Before beginning to research I considered the asthetic of my piece. I wanted the work to be black and white and have a gothic and victorian feel to it. I drew a portrait of a woman which had a lot of shading in the face to give this gothic feel. I wanted this portrait to look like an etching, I thought the best way to achieve this effect was to trace it into Illustrator. 

In the background I created an image which showed the function of the eye and how the brain interoperates the images we see. light enters the eye through the cornea, because this part of the eye is curved, it bends the light, creating an upside down image on the retina. I represented this using skulls because I think this suited the personality of the image. 

                                 

Finally, I created a representation of how light converge. The point at which these rays meet is called the focal point. I also blurred some of these lines to make them out of focus.

OUGD402 - Time management

Time Management

Have to do:

• College Work
• Blog Posts
• Be nice to people
• Go to work
• Wash clothes
• Clean bathroom
• Sleep
• Eat
• Cook
• Take the bins out
• Tidy the flat

Want to do:

• Draw more 
• Watch more movies
• Be happy
• See my brothers
• Go surfing
• Do more photography
• Go to more gigs
• Go to London at Christmas
• Travel all 7 continents 
• Take my mum island hoping around Scotland
• Learn Arabic
• Do a triathlon
• Go to Glastonbury 
• Climb a mountain

Weekly Planning:

In order to make the most of my spare time I have made a time table so I can see where I have free time. this will help me complete the tasks I need to do and make time to so things I want to do.

Next week I have:

168 hours

56 hours are sleeping

14 hours contact time

7 hours at my part time job

11 hours training (gym and swim)

6 hours walking to and from places.

17 hours of independent uni work

12 hours of cooking, cleaning and doing laundry 

This leaves me with 45 hours per week where I am able to do things I want to do. 

OUGD402 - Lincoln Typography

Lincoln Typography.

I visited Lincoln at the weekend and took some photographs of the typography of the signage around the city. Lincoln is a very old city and it is overlooked by the grand cathedral which is famous for its gothic architecture. Many of the signs reflect the personality and culture of the city.

OUGD402 - Stress Workshop

Stress workshop

In this workshop we looked at a book called ‘The Stress Report

The book contains some interesting facts and insights into stress and the creative industry.

85% of people would rather have one less working day than a pay rise.

43% of people have their best ideas mid exercise, 32% when in the shower, 20% during holiday and 5% in front of a computer.

Money, work and time cause the most stress.

25% of people use exercise as a form of stress relief. 17% use meditation. 16% use friends. 11% use music. Interestingly only 3% of people reduce stress by prioritising.

During the workshop we were asked 4 questions.

What negative thought have you had today?

What scares you?

What stresses you out?

How do you destress?

Many of the answers our class gave were very similar. For example, the most common negative thought was associated with appearance and the thing that stressed our class out the most was time management and deadlines. The majority of the class feared not being good enough.

Our task was to create a Haiku.

My Haiku is called ‘I Am’

I Am

    I am scared of failure

    I am not good enough

    I am falling behind.

To tackle this stress, I would create a calming app. This would be aimed at students and young adults. I would bring calming music, pictures of nature, positive and reassuring phrases and a feature that would help people concentrate on their breathing.

This product would help counteract the stresses we have been discussing.

OUGD402 - OFFSET Sheffield

Offset

Offset Sheffield was a design conference held at the crucible theatre on the 21^st and 22^nd of October.

The conference was held across two stages with 60 speakers appearing. The conference held talks by individual practitioners about the work they make and the companies they work for but there were also several talks about designers based in the north. These talks were thought-provoking because I have always assumed that graphic designers work in London. They discussed several successful agencies which are based in Sheffield such as DED Associates and Made North and Sheffield’s creative co-op, ROCO.  

Friday 21^st October

The Dots

The first talk I went to was by a company called ‘The Dots’. This is a creative network that works by championing work rather than profiles, unlike linked in. it also gives creatives the opportunity to show the working behind their designs. This helps when it comes to employability as companies are keen to see the thought process behind work. The site has over 4000 companies registered to find talent and users can follow companies they would like to work for and other designers that inspire them.

I found this talk really helpful and I think this network will be really useful especially when I am a graduate. In response I have set up my own account on The Dots so I can follow companies and designers that I am interested in.

The founder of the Dots, Pip, left us by explaining that the creative industry is a very small place, don’t burn bridges just work hard and be nice to people.

Moving Brands

The second talk I went to was by the leaders of Moving Brands. They started the talk by saying that Design has become too refined and clean. Design is a messy process that ends up beautiful.

They went on to talk about several jobs they have worked on. Some were successfully produced, however, some jobs didn’t make it past the first pitch. This was because they were the ‘wrong people for the right reason’.

Moving Brands use films when pitching to capture a feel of an idea. They also encourage their clients to be collaborate and ‘get messy’.

They encourage designers to be unapologetically experimental and beautiful with what they create. This is shown in the beautiful exterior the company designed for Stella McCartney’s flag ship Chinese store.

I really like the attitude this company has towards the work they produce. They encourage specialists but are also open to those from different disciplines such as product design to cross over into the creative discipline. They encourage designers to be ‘playful and seemingly pointless’ I think it’s a good way of producing original ideas and encourages people to step out of their comfort zone.

MPC

MPC is a visual effects studio based in London, Vancouver, Bangalore, NY, LA, Amsterdam,

Montreal, Paris and Shanghai. It is made up of 3 sectors: creative, film and advertising.

MPC is best known for its work on block buster movies like the jungle book and x-men but have also worked on projects like Adidas’ ‘Boss Everything’ and Reebok x Palace Skateboards ad which are very different and show the broad range of outcomes the company can achieve.

Its impressive to hear about how successful the company is and what they have done to expand from visual effects in films into advertising and other creative practices. It was interesting to know that the animators that work on projects within MPC use software that has been developed by MPC itself. For example, in Cushells ‘Kenny Koala’ advert all of the fur on Kenny is generated using a software created for only the companies use.

Pentagram

Pentagram is a firm made up of 21 partners who all run their own small team. This allows partners to grow but also stay close to the work they are producing.

This talk was led by Pentagram partners Luke Powell and Jody Hudson-Powell who discussed their sources of inspiration.

Their inspiration ranged from band t-shirts to science fiction to Edward Johnston’s typography

This talked showed that inspiration can come from anywhere and even if you don’t need to explore a certain spark of inspiration for the job in hand, it is good to explore it anyway as it could lead to new ideas.

Saturday 22^nd October

Florence Blanchard

Florence Blanchard is a French painter, muralist and screen printer based in Sheffield.

She has created many pieces around the city including the painting on the doors of the Leadmill and the exterior of the millennium gallery.

Her work is hugely inspired by her training as a scientist as well as the cities she has lived in, including New York. She comes from a graffiti background and most of her work is found in urban spaces.

It was great to see science strongly informing the art she has created. I also have an interest in science after studying physics at A-level and it will be interesting to see if I can incorporate this in my work.

Shane Griffis

Shane talked about the importance of personal projects and stepping out of your comfort zone. He talked about how the details of his work are very important and he also discussed how sharing passion projects online can ultimately lead to firms hireling you to make work that you enjoy making.

DROGA5

this was the final talk of the conference, and by far my favourite. Alex and Felix from Droga5 talked about the work they have created but also the work that goes into what they make and how they deal with clients.

First they discussed the postmodern trend in advertising of ads being self-referential, absurd and ironic. However, Droga5 prefer to work with companies that take themselves seriously. They like to include vague and complex elements to their advert as it makes them more interesting, even though it goes against the idea of mass communication. Including vague elements work because meaning is connected to wonder, not knowledge and mystery is essential to fascination. Including complex ideas works because life is not simple, the complex makes it more believable

They went on to talk about the work that goes on behind the scene. It took 722 meetings to create the latest Google ad.

They talked about how difficult it is to pitch a concept, it has to be pitched to the partner, the creative director and the client. It is difficult to talk about work that doesn’t exist. To cope with this, they use referencing, prototyping and conceptual thinking. They left us with the idea that language is a tool with a lot of limitation and not everything has to be talked about.

This conference was very helpful to me, it showed the huge diversity in work that is created across the industry. it also gave me an idea of the kinds of companies there are and what kind of firm I would like to work in in the future. I look forward to my next conference.