OUGD602 - Personal Branding - Brief

OUGD602 

Personal Branding

Brief

Produce a range of self-promotional material for delivery through print/or electronic media as appropriate to your individual professional and design practice.
This includes A print-based portfolio, an appropriate online presence which may include social media. As well as, self-promotion material like business cards, letterheads, creative cvs, stationary etc. Also consider the methods that these self-promotional materials will be distributed, whether this is mail shots, websites, blogs. etc.

Developing an effective design presence requires a clear sense of what you want/need to communicate about yourself combined with an informed understanding of what your potential clients, employers or collaborators expect to see. Consider the following questions ...

What do you want/need to say about yourself?  

What makes you "YOU" and how do you communicate this? 

Who is your audience? What do they expect to see and what do they want to see it? What are they looking for?

Do you tailor your material to specific audiences or aim to create a uniform identity and how will your audience/s receive your material? (consider humour, sophistication, individuality or convention)

Deliverables

1. Print-based promotional material appropriate to your ambitions/intentions
2. An accessible/functioning online presence
3. Any other material appropriate to your individual design practice
4. Ongoing engagement with PPP blog