OUGD402 - Studio Brief 2 - Self Branding

OUGD402

Studio Brief 2 - Self Branding

The presentation show cased my personal brand.

There are 2 key pieces of information that help communicate the final outcome of my design. The first is that I am a triplet, I tried to show this by using triangles within my design. The second is that I am a swimmer, this is something I enjoy and spend a lot of time doing so I wanted to include in my brand.

I wanted my brand to be a clear representation of myself and my interest so I can draw the attention of people I want to work with.

Initial thoughts and Ideas:

• clean design, uses negative space
• shows aspects of my personality 
• communicates love for swimming
• simple but friendly
• illustratie
• energetic but not garish or overpowering
• natural colour scheme
• appreciation for the outdoors, shown in colour scheme

Brainstorm Research:

• subtle details 
• illustrative title
• letterpress style title/ hand written
• wave over top of name
• everything in three's (triplet)
• mailers
• message in a bottle - sea themed
• letters over mail
• swim cap mailers
• surf wax branding (Mr Zogs sex wax)
• logo based on chemical formula for water (H2O)

inspiration from the se;f branding of Melanie Daveid and Gareth Strange (Strangelove) and the work of Joshua Noom.

Ideas:

• logo based on water
• name inside of raindrop, illustrated or only using typography. May only work with first name or initials
• name on a wave
• name partially blocked out because of a wave shape at the foot of the letters
• name obscured with water over the top of it.
• rain drops act as magnifiers
• name causes ripples
• name on the bottom of a swimming poll - distorted by the water - if looking from above. could become a filter throughout the whole design
• mailers
• message in a bottle
• water guns
• swim hat

I developed 2 ideas, with the intention of picking the strongest design outcome.

I developed the water droplet typography idea and the distorted water idea.

Water droplet typography:

Distorted Water:

The Distorted type is much more interesting. This is the design I used for my branding. 

I continued the water theme throughout by putting imagery of water into triangles.

This would work as a logo with interchanging textures. 

Pay off and description:

Pay off 1:

Lorna Milligan 

Graphic Designer

A competitive creative passionate about colour, illustration and swimming.

Pay off 2:

Lorna Milligan

Graphic Designer & Illustrator

'Just because you think you can use Photoshop, Doesn't mean you should'

I am still undecided what Pay off I want to carry forward. The first one is more professional but I like the wit of the second one, although, I don't want to come across as obnoxious. 

Logo

The logo I designed uses the triangle as well as the type. The triangle will change with different imagery as previously discussed. However, I think the triangle looks a bit awkward because to is so sharp in comparison to the type. I might also have the triangle distorted by water but this might look strange as it will loose some of its geometric characteristics. 

Fonts used

Aviner (roman) in Caps. Kerning: 300 - title font

Kohinoor Devanagari (Light). Kerning: 100 - body text

Colours

Imagery 

Application