OUGD402 - Barcelona

OUGD402

Barcelona Studio Visits

TwoPoints

TwoPoints is a studio run by Lupi Asensio and Martin Lorenz.

They spoke to us about how they deal with clients as well as the work they produce. They explained that there is no visual communication if there is no communication. there are a lot of to-ing and fro-ing when you work with larger companies. 

They are very particular about the stock they use. They know how to present and format imagery to make it look its best. The worse the picture, the worse the paper, this lessens the importance of the image. The aesthetic is better if the photo isn't the focus point. Importance is also lessened if its in black and white.

form and content is war. It needs to influence each other in order to be successful. 

you have to think of everything in parallel - everything should influence everything.

'think with your hands, make with your head.'

read the news, you need context in your work. current affairs effect how people interpret your work, it can change the method.

Its important to have a string relationship with your printer.

Hey Studios

Hey studios like to do commercial work, they do personal projects when they have spare time. (everyhey)

They explained some of the work they produced

The cccb 2 month brochure had a consistent square design using different illustrations to represent different exhibitions.

Arles Barcelona shoes
each design of the book is handmade (ripped paper) gives a more personal touch . The idea of the shoes came from the design of the box which they loved.

ArtFad
identity of the award - invitation.
art and crafts, creating something by hand. the first year was a stamp that they physically would do for each invite. The second year they created the invites they still worked with the hand made element. they used ribbon to make the A shape of each invite different. The 3rd year they worked on the invite they used cut out paper to create an A.

When companies grow there is a higher risk of losing identity and style. Smaller design companies are easier to control.

Both studios produce interesting work. However I feel like Twopoints had much more time for us as a group and they seemed to be much more passionate about their work.