Creative Convos
Valentina Medina
founder of Suspira magazine.
Originally from Berlin she did her masters in journalism.
Before Suspira magazine she worked in a collective as a social media editor. This was unpaid and she worked on the side.
She burned out after a while and re-evaluated what she really wanted to do. Realising she was always interested in creating a print magazine she began doing market research.
She became a creative director. This wasn't her intention as she had always been more drawn to the editor role but it is a versatile role.
The biggest challenge Valentina has faced is paying bills without selling her soul.
Many creative jobs made her feel crippled. But freelancing came with the anxiety of not knowing where the next pay check is coming from.
Suspira
'Encapsulating multitudes of the macabre and horros of the human psyche, Suspira dissects sinister subjects though a feminine lens. Each themed issue explores an archetype of fear and fascination.'
She spent around 6 months fleshing out the idea and decided to do themed issues. This was encouraged by peers.
\She sees independent publishing as a platform for marginalised people / unique groups of people to get their voices heard.
Print processes - the tactile quality if the magazine, including the logo which is not printed but de-bossed.
The research approach was a organic process which grows from previous issues.
The magazines don't include any adverts. Most promotion comes from Instagram.
Initial Funding and Team
She found someone who backed her ideas and invested.
The first issue didn't make any money, just enough to cover print costs and the cost of hiring graphic designers.
Typefaces used in magazine
Stanley by Optim
F Grotesk by Random Pesko
Dreadful Press
'A publisher and brand consultancy. Home to award winning titles Sabat and Suspira. We specialise in print magazines and editorial identities.'
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