Monday, 18 February 2019

OUGD602 - Creative Convos - Andrew Odong

OUGD602 

Creative Convos

Andrew Odong

Founder of Pesa Productions.

Pesa Productions is a content-driven creative production company, specialising in premium events and creative content. Supported by Virgin StartUp.

Adrew studied physics at university, but his first job was as a conference producer. This involved curating content and speakers for industry events. The indepth research gave an understanding of the creative market. 

After this he became a freelancer working with an art director in the theatre industry. During this time he gained a lot of transferable skills. 

He began his own business because he wanted to create something bigger than himself. This is also why he chose to name the company Pesa rather than after himself. On his website he always refers to the work being done by a group of people rather than an individual. He says 'we' instead of 'I'. 

Pesa is a content driven creative production company which prodes itself on being culturally diverse and diverse in the ages they cater for. 

Types of creative production:
events, film, photographs, podcasts. 

Production as a service and a product, 

A producer has to be an enabler of creative ideas

Design & Production:
- web design
- portfolio
- Pitch decks
- Typography and logo
- Film Graphics
- Instillation and set design
- Event branding & design

Be proactive

5 things you should know
- value based networking
- Identify your value
- customer and client experience
- Ideas are useless without action
- Find your advocates

andrew@pesaproductions.com

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