Researching Apple
I have made it to the Assessment Centre stage of the Apple internship programme.
I will research the company indepth. I want to know as much as possible as i know it is goint to be very cometitve and a shrug and a smile wont cut it.
Apples Misson statement:
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.
Another characteristic of Apple’s corporate mission is its emphasis on digital distribution services via the Internet. For instance, the iTunes online store enables the company to distribute digital content. In this regard, the mission statement highlights the company’s focus on computing devices and related online services.
Apples Corporate vision statement
We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.
Apple’s corporate vision indicates a strategy of vertical integration. This strategy influences suppliers and the company’s supply chain. Focus on excellence is also emphasized.
Competition
Samsung, Google, Amazon, Dell, Lenovo, Sony, PayPal, Intel, Microsoft, Intel.
These competitors are known for their aggressiveness in innovation and marketing. As a result, Apple has a marketing mix that involves various strategies and tactics that correspond to the approaches of these other firms.
In developing its marketing mix, Apple Inc. uses an approach that focuses on premium branding. This approach involves capitalizing on the premium brand, and ensuring that all of the 4P elements support the maintenance of a strong brand image.
Important Figures
Tim Cook - CEO
Jonathon Ive - Chief Design Officer - responsible for all design at Apple, including the look and feel of Apple hardware, user interface, packaging, major architectural projects such as Apple Campus 2 and Apple's retail stores, as well as new ideas and future initiatives.
Accessibility
Technology is most powerful when it empowers everyone.
We want everyone to enjoy everyday moments that technology helps make possible. They work to make every product accessible from the start.
'The true value of a device is not measured by how powerful it is, but by how much it empowers you.'
Vision
text or email without seeing the screen,
VoiceOver - tells you what's happening on your screen. you can navigate your device just by listening.
Colour blindness - adjust the range of colour
Magnifier - digital magnifying glass using the camera
upsize text in apps
Hearing
live listen - lets you fine tune your Made for iPhone hearing aids and airPods
closed captions
see your phone ring with LED flash
Physical and Motor skills
Switch control - use built in features as well as switches, a joy stick or other adaptive devices to control what id on your screen
Learning and Literacy
Speak Screen
Environment
environmental priorities: powering all apple facilities worldwide with 100 percent renewable energy. innovation in recycling. makiing materials safer for people and the earth.
Producing their own solar, water, wind and biogas fuel cell projects.
Helping their suppliers switch to renewable energy.
'The packaging for the 13 inch MacBook Pro with touchbar weighs 19 percent less than previous generations.
Daisy
disassembly robot
reclaim valuable materials stored in iphones
Packaging
using more recycling and responsibily sourced materials in packaging
replacing some plastic components with materials like bamboo fibre and bagasse, a by-product of sugar cane manufacture.
Whats good about the company?
What does the job entail?
Company values:
What do they look for in an emplyee
What are the apple design awards?
What do you think is their most iconic design?
Philosophy
Culture
Apple Inc. has an organizational culture for creative innovation. The company’s cultural features focus on maintaining a high level of innovation that involves creativity and a mindset that challenges conventions and standards. The business depends on cultural support and coherence, which are determinants of competitiveness and industry leadership, especially in addressing aggressive and rapid technological innovation and product development. The following are the main characteristics of Apple’s corporate culture:
- Top-notch excellence
- Creativity
- Innovation
- Secrecy
- Moderate combativeness
Corporate image
employees
Itunes:
the best way to organise and ejoy music, films and tv programmes you already have - and shop for new ones.
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