OUGD402 - BUILD Studios

OUGD402

Visting Lecture 

BUILD Studios

influenced by music - iron maiden, motorhead

more interested in technical drawings rather than the arts

letraset - anyone could use it

studied a foundation course - graphic design came most naturally

Nevel Brody - typography - face magazine 

‘the graphic language of Nevel Brody”

Rod Clarke - Underground magazine

newcastle college wasn’t the right course.

Von Oliver - still works - 4AD Records - college

Not fashionable - maverick

Trevor Jackson 

Ian Anderson (design republic)

Passion feeds into work

Build - Started in London (15 years ago)

Work for someone first, make your mistakes under them

OUGD402 - Title, Payoff and Description

OUGD402

Title, Payoff and Description.

We are currently working on a self branding project in PPP. The aim of this session was to come up with a title, a catchy payoff and a description for our personal brand. I found it very difficult to summarise myself in just one sentence and explain what I specialise in when Im not sure myself. However, I do realise that I can change my branding at any point in my career.

by the end of the session I came up with:

'Lorna Milligan

Designer with a passion for illustration, colour and swimming,

I'll probably be in the pool. '

I don't like my final outcome. I think it could be funnier and more interesting. I will research other designers to get a better understanding of what works and what doesn't. 

Looking at what my course mates had produced was very helpful.